Each day a kind deed.

Thought of the Week - Each day a kind deed.
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Oct 21, 2015

Real Togetherness beyond the virtual world

Kissanpur

Every time there is a festive season around the corner, we find the corporate world vying to increase sales. One effective way has been television (TV) advertisements (ads) for them.

Cometh the festivals, cometh the emotional ads.


This strategy has certainly worked for years now. With our generation getting closer in the virtual network and apart in the real world, has given advertising minds the required fodder for such ads. So many us are away from home and crave to be near our dear ones, mostly during the festive season. These ads cleverly play with emotions at the right time. Most of us feel the essence of the ads. I do not know how many such leads are converted into sales for the companies. However, many do give their home a call.


When I heard about the Kissanpur – Real Joy of Togetherness initiative video, I thought this was again one such festival strategy. It is true, I was biased by the trend. However, on seeing the video I learnt it is not a festival targeting emotional ad. It is an ad showing us the reflection of what we have become as humans and as a society. This thought being propagated by a brand that is a household name in India will definitely have a larger impact. The video strongly stands by what @KissanIndia believes in - 'We taste good, we look good and we do good'

Blog-A-Rhythm_Wordy Wednesday - I can't believe it

When I participated in the Tornado Giveaway II this August, organized by The Book Club, it was all for the excitement. It was via a fellow blogger, Shantala @ Shanaya Tales that I got to know about this Giveaway. I was certain it would be a mammoth experience to learn about over 900 books from 80 authors. The process was simple. Follow the authors, tweet about their books and register in the Rafflecopter. The books in the list were remarkable. Therefore, tweeting and spreading the word was more out of interest than task compulsion of the Giveaway.

Oct 14, 2015

Blog-A-Rhythm_Wordy Wednesday - What goes around, comes around

In life, there is always a cycle of chain reactions. I have been a believer of this since childhood. I have guarded my "karma" accordingly. 

Oct 10, 2015

55 Fiction - A Jolly soul

This post has been published by me as a part of Blog-a-Ton 56; the fifty-sixth edition of the online marathon of Bloggers; where we decide and we write.


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